Strength test your brand and get your
brand belief score.

It’s not enough for people to just know about your brand anymore. They need to believe in it.
Use our new tool to assess how well your brand is building belief across three main drivers: Head, Heart and Action.

Our Brand Belief quiz takes less than 10 minutes to complete and will give you a personalised overall Trailblazer score, as well as a score for each of the three drivers. This quiz is designed to get you thinking by giving you a sense of where your strengths are and areas to focus on.

What it is you do and how you do it – understanding your market, identifying a gap and building solid foundations

How you resonate with target audiences and your sector, how you spark emotion and connection, and how you look after your people

How you bring about and measure change, and how you bring a community with you