Brand Audit Form
  • HEAD
  • HEART
  • ACTION

HEAD

1. Core Mission and Values

Does your organisation have a clearly defined vision and mission?

HQ1 – defined vision?

Do your vision, mission and values reflect your culture internally?

HQ1.2 – Reflect your culture?

2. Ethical approaches

Do you publicly disclose your values, principles, and policies?

HQ2 – disclose values?

Is there a strong culture within your organisation that encourages employees to speak up about ethical concerns?

HQ2.2 – strong culture?

3. Ethical standards and accountability

Does your organisation believe that social impact and financial sustainability are of equal importance?

HQ3 – social impact?

Is there a strong ethical culture within the organisation that encourages employees to speak up about any ethical concerns?

HQ3.2 – speak up ethical?

4. Innovation at the core

Is your business plan firmly rooted in challenging or disrupting your sector?

HQ4 – business plan?

Is your business genuinely different from others in your field – have you found a gap to fill?

HQ4.2 – business different?

5. Compelling leadership

Are your leaders recognised as innovators and key voices in your industry?

HQ5 – leaders recognised?

Are your leaders regularly pushing themselves out of comfort zones to find new ways of doing things?

HQ5.2 – leaders pushing?

6. Stakeholder engagement and collaboration

Do you build relationships with key stakeholders in your industry?

HQ6 – build relationships?

Are you building a team with diverse skillsets who have the energy and ambition to help achieve your goals?

HQ6.2 – build diverse skillsets?