Changing the narrative around solar

Understanding the opportunity 

We immersed ourselves in the business, undertaking an in-depth piece of insight work, speaking with key senior spokespeople, and conducting a competitor landscape analysis to understand Cero’s unique positioning and the barriers it faces to growth.

Bridging the gap 

In a highly saturated and competitive media landscape, we developed key messaging for Cero to carve out a unique voice and build its reputation as a trusted developer in emerging European markets. Our integrated communications strategy built on this insight, carving a clear path to reaching Cero’s key audiences.  

Engaging audiences 

In order to change the conversation around solar, we didn’t need to overcomplicate it – we identified who we needed to get in front of and where they are. Through integrated communications channels, we’ve communicated the value of solar to these audiences and what sets Cero apart, drawing on topics they care about and addressing misconceptions head-on.  

Building value 

We’ve positioned Cero firmly at the forefront of the European solar transition, whilst carving it out a distinctive voice. By elevating Cero’s ground-breaking project milestones and industry-firsts, welcoming a new wave of talent to the team and communicating its growth story to internal and external audiences, our strategic communications have fostered a shift in perceptions and belief in the Cero brand. 

Award

Secured Cero spots as a finalist at the Edie Net Zero Awards and Energy Storage Awards.