Carving out a new path in

payment processing

Understanding the opportunity 

Enfuce, a trailblazing Finnish fintech company, approached us with a vision to transform its branding and elevate its presence at the prestigious Money20/20 event. It faced significant challenges, including aligning its social media messaging and visuals with its recently rebranded identity, generating buzz around its participation in Money20/20 and reaching a B2B audience on LinkedIn.

Bridging the gap 

After consulting with Enfuce, our team developed a comprehensive social strategy to elevate its presence at Money20/20, marking the true launch of its new brand identity. Prioritising LinkedIn for B2B engagement, our approach included a blend of planned and reactive tactics to maximise excitement around its participation in Money20/20 whilst growing brand awareness, boosting engagement and growing its social media following.

To build on the success of the launch, we delivered a competitor analysis and created a bespoke digital strategy to align Enfuce’s shopfront with its new, trailblazing identity beyond Money20/20. This encompassed positioning, tone of voice, messaging pillars, audience insights, target persona profiles, preferred channels, a content marketing plan, content matrix and creative mock-ups, all designed to reach Enfuce’s target audiences with content that truly resonates. 

Engaging audiences 

We leveraged a range of content pillars and social media tactics to engage Enfuce’s audience after identifying a gap between its business goals and online presence. From humanising Enfuce by showcasing the people behind the company and giving a glimpse into its day-to-day operations to sharing informative content about payment processing, fintech trends and industry insights, we used a range of formats to spark engagement, including images, videos and carousels. 

Building value 

Our holistic approach has enabled Enfuce to successfully rejuvenate its branding, maximise its presence at Money20/20, and achieve substantial growth in social media engagement and followers, cementing its position as a formidable player in the payments industry and setting it apart from its competitors.  

Since then, we’ve continued to work closely with Enfuce to build on our success, focusing on its internal company culture and helping it reach and engage its target audience through a 360 approach, encompassing media, digital and events activation tactics.