Changing banking for the better

Coverage highlights

Include Money Saving Expert, This is Money, The Daily Express, The Times, Bloomberg, City AM and The Telegraph. Secured prime time broadcast coverage on the Martin Lewis Money Show, which led to a 700% surge in applications.

Raised in Kroo’s first crowdfunding round: almost £2M.

Understanding the Opportunity 

Kroo, a UK digital bank, came to us just weeks before it launched its flagship current account. It needed help building a customer base and increasing brand recognition within a saturated market, where Kroo was a little-known name. This involved taking on much more established brands in the challenger bank space, such as Monzo, Starling and Chase. 

Bridging the Gap 

What set Kroo apart was its vision to become the first bank that people trust and love and its commitment to put people before profits. We created a strong brand narrative and positioning while calling out the bad banking practices still used by traditional players who rely on a profit-extraction model at their customers’ expense. 

With the Bank of England’s consistent raising of interest rates, we positioned Kroo as a high-interest current account, bucking the trend by passing on rates to savers and, effectively, putting money back into its customers’ pockets. This resonated well with consumers and showed them that an alternative to low rates and poor service was available. 

This kickstarted a period of rapid growth and success for Kroo that has continued throughout its first year of trading, as we’ve continued to support them on their journey.  

Engaging Audiences 

To reach prospective new Kroo customers, we highlighted the difference in interest rates earned by consumers across provider types and were among the first to call out traditional high street banks for not passing these rates on to savers, as part of our approach to break the customer inertia that plagues the banking industry. 

As the cost-of-living crisis continued to have a widely felt impact on people’s finances, we chose to be solutions-focused and talk positively about Kroo’s new high interest offering, championing its efforts to provide the best service possible. This led many consumers to question their current deal and make the switch. 

Building Value 

We’ve guided Kroo from day one, shaping a strong external narrative that matches its internal values and mission. This has helped Kroo achieve significant growth, not only in terms of customer acquisition numbers but also brand awareness and improved reputation. Kroo is now known and loved by customers and industry experts alike, who recognise its unique place in the market. It’s valued for disrupting the sector, driving up standards and pushing other banks to do better for their customers.