Building a distinct brand profile

Understanding the opportunity 

An intensive stakeholder insight phase identified what made Oliver Wyman different, helping it carve out a more distinct position and support its ambitions for the future. This helped to ensure consistency and cohesion in the marketing strategy, internal and external comms.  

Bridging the gap 

We crafted key messaging that demonstrated the ‘Oliver Wyman effect’ – when to engage Oliver Wyman, what Oliver Wyman delivers, and the distinctive ‘how’, which we used to grow awareness around its industry-leading services. We developed two narratives to draw on and help talk about the company, while empowering partners to develop their own take. 

Engaging audiences 

We secured a packed schedule of briefings for partners across the business with Tier 1 journalists, building strong relationships to leverage for media coverage. By targeting publications such as the Financial Times, Bloomberg, and City AM, we reached key audiences of business leaders and influenced their perceptions of Oliver Wyman.  

Building value 

Our messaging work encouraged braver commentary from spokespeople. In an extremely competitive news space, we secured a consistent flow of valuable coverage in national titles. By developing a unique brand profile for Oliver Wyman and elevating its expertise, we solidified its status as a top-tier management consultancy in the UK.