Celebrating online safety on

Safer Internet Day

Understanding the opportunity

Safer Internet Day 2025 tackled the growing threat of online scams targeting young people, underpinned by new research from the UK Safer Internet Centre (UKSIC). The stark findings revealed how nearly half (45%) of 8-17-year-olds encountering scams online weekly, with 20% seeing them daily and 79% of young people facing online scams at least once a month.

With conversations about scams in the media typically centred around adults, we brought a fresh perspective by highlighting the youth angle – at a time when the need for increased awareness, education, and protection is more critical than ever.

Approach

Drawing from this year’s research, we crafted a story with UKSIC highlighting how exposure to scams is a regular part of life for young people online, and the importance of tackling online crime to help young people stay safe. We highlighted the risks of online scams with hard-hitting data whilst amplifying the UKSIC’s message with solutions-focused approach. A key focus was offering families actionable safety advice, including top tips for both young people and their parents.

A lasting partnership

2025 marked the eighth year of partnering with UKSIC for Safer Internet Day. We’ve kept the story fresh by tapping into trending topics each year. This flexible approach has consistently captured media attention and amplified UKSIC’s profile as an invaluable part of both Safer Internet Day and the education sector.