Relentless. Competitive. Tough. Just a few words to describe the media landscape at the moment. There’s no doubt that it’s an especially challenging time to get cut through.

But rather than being disheartened, we’ve put our heads together and collaborated with clients to ensure important stories and opinions still get the space they deserve.

Here’s our approach and its impact in June:

Add something meaningful to topical conversations.

When the heatwave hit (briefly) in June, we sprang into action and shared commentary from care and housing provider Anchor’s experts on how older people can stay cool in the heat. We secured six national hits, over 100 regional hits, and our advice reached over 700m people.

Work with the media agenda. 

Talk about what’s dominating the news, but say something different, whether that’s football, the election or Taylor Swift. With the election dominating conversations for weeks leading up to polling day, we issued forward-looking, insightful commentary on how a probable change in government will impact the sectors we work in. We secured a stream of briefings and opinion pieces in Tier 1 trade publications for renewable energy firm Balance Power. We also had Letters to Editors published on Manifesto promises for clients in other sectors.

Ensure overlooked issues don’t fall off the radar.

We leveraged long-term relationships with key political journalists, offering a strong stance from support provider Dimensions on the urgent need for long-term social care funding. We secured an in-depth feature on Sky News highlighting the urgent need to increase social care worker pay, with commentary from a case study and Dimensions’ Chief Executive.