Tackling greenwashing with Renewabl
Challenge
Businesses are under growing pressure to decarbonise and need credible, traceable ways to cut their emissions. Yet many are relying on outdated clean energy procurement methods that fail to reflect their actual energy usage and risk undermining progress.
Start-up Renewabl offers a game-changing solution, matching clean energy supply with corporate demand at hourly precision. Its platform is built to help businesses confidently track and manage their energy use, reduce emissions, and ultimately prevent greenwashing.
To drive adoption, Renewabl needed to educate procurement and sustainability teams and build credibility for its platform amongst business decision makers.
Solution
We partnered with Renewabl for an initial four-month project, delivering strategic press activity to position it as a credible partner for businesses’ energy procurement needs and sustainability approaches. We set up journalist interviews and developed thought leadership content that raised awareness of the limitations in current renewable energy procurement, educated the market on the benefits of real-time energy matching, and told the story of Renewabl’s role in the shift to a cleaner future.
Impact
Across our first four months of working together, we secured a number of high-quality media opportunities to reach procurement teams, sustainability leads, and investors. This included:
- Key energy and investor trade journalist attendance at the inaugural Renewabl Day event
- Thought leadership in trade publications for energy-intensive industries looking to decarbonise
- An appearance on the Interconnections Podcast for Renewabl’s CEO
- A co-authored opinion piece with the Climate Group, published in Edie, exploring the future of renewable energy procurement
