Helping to accelerate the shift to clean commercial transport
audiences reached
pieces of coverage, including 7 pieces of national coverage
increase in LinkedIn followers, doubling our growth
average LinkedIn engagement rate
unique visitors to LinkedIn company profile
The challenge
Aegis Energy is building the UK’s first network of clean, multi-energy hubs designed for commercial fleets. But with operational sites coming in 2026, they faced a dual challenge: prove credibility in a complex, capital-intensive sector, and secure customer commitments before the infrastructure is ready to use.
Aegis needed a credible, trusted brand that could help operators navigate that transition with confidence. Their story had to resonate across national, trade, and digital platforms to attract customers, investors, and stakeholders – fast.
Our approach
We began by introducing Aegis to the world with a widely covered £100m funding announcement. From there, we built a strategic press office that positioned Aegis at the forefront of the commercial transport energy transition.
We identified and trained spokespeople, mapped out their areas of expertise, and developed a bank of messaging aligned to priority audiences. We created a regular drumbeat of media activity including drafting press releases, pitching opinion pieces, and building relationships with key national, regional, and trade journalists.
At the same time, we worked on defining Aegis’s brand messaging, anchored in three clear pillars. With these in place, we created content to educate the market on clean multi-fuel commercial transport solutions, reinforcing Aegis’s vision, momentum, and credibility.
A parallel digital strategy elevated their LinkedIn presence with weekly thought leadership, milestone updates, and behind-the-scenes hub development. This was integrated with the press office to maximise reach and reinforce key messages across channels. Plus, we conducted a LinkedIn training session for their key spokespeople – because having a strong online presence is just as important as being visible in the media.
