pieces of coverage across the rebrand and the PR amplification
media briefings or interviews between journalists and BBFC spokespeople
audience reached through media activity
mentions of BBFC's guidelines on social media
audience reached in one day across social media
The challenge
We helped people understand the important and ever-evolving role of the British Board of Film Classification. We used BBFC’s updated Classification Guidelines to create a national conversation about how to choose the right content.
The approach
We partnered with the BBFC to strengthen its position as the trusted voice helping parents and young people choose well. Our strategy went beyond a branding exercise, telling a bigger story about how the BBFC is adapting to a changing digital landscape.
Through integrated PR, media engagement and social storytelling, we successfully launched the updated Classification Guidelines and introduced the new digital symbols. By engaging both the public and industry stakeholders, we ensured the BBFC’s role was understood, visible and relevant across traditional and digital platforms.
