pieces of tier 1 coverage, including The Times
reach
Challenge:
GLAS had reached a pivotal moment in its growth journey.
Having established itself as a leading independent provider of loan agency, trustee and debt administration services, the business was entering a new phase of expansion.
Yet despite overseeing some of the most complex and high-profile transactions in the market, the company’s exponential growth meant there was an opportunity to strengthen its position in the market.
GLAS needed to elevate both its corporate profile and the profile of founder and CEO Mia Drennan, positioning the business as a trusted authority, innovative market leader and driving force behind the evolution of the loan agency and private credit landscape.
Approach:
Working closely with GLAS’s leadership team, we established a proactive press office, creating a regular drumbeat of reactive and proactive press opportunities across financial, business and trade publications. We made sure to focus on GLAS’s deep market expertise, unpacking the trends that shape private credit and debt markets.
Recognising the opportunity presented by Mia’s growing profile as the winner of the UK EY Entrepreneur of the Year, we secured high-profile interview opportunities and developed a strategic profiling programme that positioned her as both an industry expert and trailblazing entrepreneur.
Engaging audiences:
Through a combination of proactive media relations, thought leadership and executive profiling, we secured a consistent flow of coverage, including in The Times and CityAM.
Through landing coverage, we worked with the GLAS team to build their communications strategy from the ground up; developing a communications programme focused on four key pillars: showcasing the company’s expertise, highlighting its technology-enabled approach, elevating its role in landmark transactions, and strengthening the profile of Mia Drennan as one of the UK’s leading entrepreneurs in financial services.
Building value:
By creating a clear narrative around GLAS’s expertise, innovation and growth ambitions, we strengthened awareness amongst investors, dealmakers, advisers and policymakers – all while building greater recognition for the business among wider business audiences.
