pieces of coverage in top tier media
audiences reached
impressions of our case-study led video over four days on social media
The challenge
Cardiomyopathy UK wanted to raise awareness of the unknown and potentially fatal heart condition, peripartum cardiomyopathy (PPCM), which affects pregnant women and new mums. We needed to design a campaign that would draw attention to the condition and make it easier to spot the symptoms, helping pregnant women and their families seek medical help sooner.
The approach
We developed the campaign platform #BeatingforTwo which informed our media story and social campaign. We worked with Chief and Deputy Chief Midwifery Officers for England, Professor Jacqueline Dunkley-Bent and Sascha Wells OBE to develop the content and stakeholder approach, and ensure it would resonate with our primary audience (mums / families) and our secondary audience (healthcare professionals).
