Demanding a better future for social care
Petition signatures to date
Media reach
Number of media hits
Number of political parties supporting
Number of politicians supporting
Impressions on social media
Engagements on social media
The social care sector has been overlooked and undervalued for years, driving it to breaking point. In the three years before our campaign, a typical sales assistant had gone from earning 13p per hour less than a care and support worker to 21p more. This shift had a huge impact on people’s career choices, with 152,000 job vacancies across social care – an unsustainable shortfall of workers across a vital sector.
Bridging the gap
To achieve cut through, we needed a clear, tangible call for change that multiple audiences could support. Through #SaveOurSocialCare, Dimensions calls on government to benchmark and fund minimum care worker pay at NHS Band 3 (currently £11.67 per hour).
Engaging audiences
To lead with ‘heart’ and ensure the views of those most impacted were heard, together we placed the social care workforce at the heart of this campaign. We empowered Dimensions’ colleagues to act as spokespeople for the campaign and spread the word to gather more support.
Building value
We launched a petition on change.org, encouraging the public and social care sector to back our call on government. Following huge traction and support, we then organised a march to 10 Downing St to deliver the petition signatures – attended by Dimensions’ Chief Executive, Dimensions support workers, people supported by Dimensions and cross-party politicians. In doing so, we positioned Dimensions as a champion of the social care sector as a solutions-focused provider, strengthening connections with changemakers in the process.
