Building an engaged online community
impressions on LinkedIn through organic content
increase in unique visitors to their LinkedIn profile, compared to the previous 6-month period
average LinkedIn engagement rate, an increase from 12.3% compared to the previous 6-month period
increase in LinkedIn followers
average open rate for email newsletters
average click through rate for email newsletters
The challenge
Healthy Food Healthy Planet (HFHP) provides funding and strategic support to organisations across Europe working to transform food systems to be just, sustainable and fair. While HFHP had built a strong network of funded partners, it wanted to go further – creating a true sense of community among its members, and building year-round engagement with its audiences. With many different stakeholders and projects under the HFHP umbrella, the challenge was to create cohesion, consistency and connection across all communications.
Our approach
We began by working closely with the HFHP team to define a clear messaging framework, one that reflected the community, ambition and urgency of its mission while centring the voices of its members. With this foundation in place, we developed a content strategy to bring its values to life across key channels.
Our work has included:
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Publishing regular organic LinkedIn posts to share updates from the HFHP community, amplify member voices and grow its network – including supporting HFHP on its biggest conference of the year, the Annual Forum
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Developing and sending quarterly email newsletters to keep funders, grantees and supporters informed and inspired
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Pitching, writing and publishing original thought leadership articles on the website to highlight the progress and insights emerging from HFHP’s work
- Maintaining the website with regular updates
This ongoing partnership continues to evolve as HFHP deepens its impact and visibility, helping build not just a programme, but a powerful movement for food systems change.
