Changing banking for the better
pieces of coverage across national, regional, trade and social channels
Kroo customers to date
in customer deposits
Kroo, a UK digital bank, came to us just weeks before the launch of its flagship current account. We pulled off their launch within 2 weeks, helping them build a base of loyal customers.
We’ve guided Kroo from day one, shaping a strong external narrative that matches its internal values and mission. Kroo’s launch introduced a new bank to the market that put the customer first and championed a better way to do banking. This created a lasting shift across banking to pass on rising interest rates to customers.
Approach
We helped Kroo through a successful launch, increasing brand recognition within a saturated market. We have since supported them through key milestones such as their crowdfunding round, helping them build a community of 2,702 like-minded trailblazers, and reaching £1bn in customer deposits.
Kroo is now valued for disrupting the sector, driving up standards and pushing other banks to do better for their customers.
As our successful partnership continues, we act as trusted advisers, providing recommendations for how to respond to market shifts and challenges, including interest rate changes, the rising rates of fincrime, and evolving legislation.
Coverage highlights
Include Money Saving Expert, This is Money, The Daily Express, The Times, Bloomberg, City AM and The Telegraph. Secured prime time broadcast coverage on the Martin Lewis Money Show, which led to a 700% surge in applications.
