We proved a specialist FX provider was a better bet than the high street banks.​
The majority of consumers and SMEs place blind faith in high street banks when it comes to international payments and FX, assuming they will receive the best rates and service. We needed to prove that using moneycorp, a specialist broker, was a better bet for consumers and businesses alike. ​
APPROACH ​
Our strategy for moneycorp focused on education and assurance – both for UK businesses and people looking to make personal purchases abroad.​
We operated a rapid-response, 24/7 press office, reacting to major international news events where currency volatility was a talking point – from Brexit to US elections.​
We also delivered high-profile creative and digital campaigns for moneycorp’s Corporate International Payments division to raise brand awareness among key decision makers, including international press trips and roundtable discussions. ​
RESULTS ​
We radically increased moneycorp’s national media profile and share of voice, securing comment opportunities for CEO Mark Horgan in national business pages and newswires as an expert voice on currency volatility.​
Moneycorp’s Corporate International Payments division frequently featured in national and specialist business press, from the Financial Times, Sunday Times and Telegraph, to the Daily Express and Daily Mirror. ​
We also secured quality coverage for the Private International Payments division within national press, with high-end feature pieces on overseas property purchases, studying abroad and emigration. ​
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