people reached through BBC Breakfast social media channels
The challenge
With only 0.3% of total workforce in the film industry living with a disability – compared with 19 per cent of working age adults nationally – we helped Oska Bright call for a step change within the industry to diversify its talent pool as well as provide fairer representation in film.
The approach
When Oska Bright Film Festival received a record number of submissions from across the globe, including Iran and Japan, we used this fact as a springboard to engage Oska Bright in a conversation about representation of disability in the film industry: on screen and behind the camera.
The impact
Our media approach resulted in a piece of standout coverage on BBC Breakfast, who filmed a feature with festival participants and Oska Bright’s Head Programmer Matthew Hallett. In addition to TV coverage, the feature was shared multiple times across BBC Breakfast social media channels. We also secured dedicated feature pieces in the Independent and a leading film magazine Little White Lies.
