pieces of coverage, including national broadcast, tabloid, lifestyle and regional results, all with 100% brand mention.
audiences reached
campaign video views
The challenge
Ovarian Cancer Action wanted to elevate Ovarian Cancer Awareness Month by moving beyond awareness alone. They needed a campaign that would spark real action, empower women to recognise symptoms, and cut through a crowded media landscape – all within tight time and budget constraints.
The approach
We created an integrated press office and digital campaign centred on the call to action #OvaryAct. Through strategic polling research, powerful case studies, attention-grabbing media assets and a short, high-impact film, we built a story that resonated across national, consumer, women’s and health media. Early media warming, tailored sell-ins and targeted social promotion ensured the campaign launched with maximum impact across channels.
