competition entries in 2025
total reach since 2023
pieces of coverage since 2023
The challenge
Our long-standing partnership with Cherry Tomato Piccolo began in 2018, celebrating British Tomato Fortnight by raising awareness of the pocket-sized and premium tomato variety. The horticulture industry is arguably facing more challenges than ever before that are reshaping its landscape, including intense cost pressures, disruptions in supply chains due to extreme weather conditions and rising production and labour costs. We needed to sustain a strong market position in this ever-competitive landscape, showcasing Piccolo tomatoes as the premium tomato variety for consumers and B2B audiences alike.
The approach
We launched an exciting campaign that shared a variety of delicious summer recipes with targeted media outlets for British Tomato Fortnight – marking peak tomato growing season in the UK. For a fully integrated approach, we launched a successful partnership hero food influencer Georgie Eats to boost the brand visibility of the Piccolo tomato through an organic competition.
As a result of our work, we’ve achieved high-quality cut-through across national, consumer and trade media publications, establishing the piccolo tomato variety as a premium choice for British consumers for the past eight years.
