Breaking out of trade and specialist media.
During a time of significant transformation in the financial services sector, purpose led alternative asset manager Pollen Street Capital wanted to spread awareness about its impact investment and generate coverage beyond investment press. They wanted to be a leading voice and engage investors and potential investments.
We undertook an intensive insight phase to develop an in-depth narrative, positioning, values, and tone of voice that felt authentic and ambitious. ​
We developed a communications plan that bought the positioning to life, delivering the plan over two years. This included profiling key spokespeople, building trusted relationships with journalists and showcasing portfolio companies (and their success) as experts in their space.
We carved out a powerful position for Pollen Street Capital that articulated how the firm and its portfolio are unlocking opportunities from developments in technology, regulation and ESG, showcasing them as an expert in impact investment. ​
We used our strong relationships with media to set up briefings and gain coverage in key titles like the Financial Times, whilst bolstering its profile in key trades like Private Equity Wire, Investment Week and CRR Magazine. We also crafted long-form blog content around Pollen Street Capital’s extensive ESG reporting and impact.​
​
​
