pieces of coverage secured including The Times, Politico, Reuters and The i Paper
people reached through press and digital activity
increase in LinkedIn followers over 6 months
average LinkedIn engagement rate, an increase from 6.1% compared to the previous 6-month period
increase in LinkedIn impressions through consistent publishing of posts over 6 months
The challenge
Pulse Clean Energy is on a mission to become a leading utility-scale storage and stability platform, playing a crucial role in building a resilient, net zero energy system. With the first projects energised and a growing pipeline of assets under construction, Pulse had laid strong business foundations. But in a fast-moving, crowded sector, visibility is everything.
To compete with bigger, better-known players, Pulse needed to clearly communicate its vision, explaining why energy storage and stability services matter, and why Pulse is uniquely placed to deliver them. The challenge was to build a strategic comms approach that would cut through the noise, build credibility and grow support from media, policymakers, investors and the wider industry.
Our approach
We began by working with the Pulse team to define their narrative, one that clearly articulated their purpose, approach and point of difference. From there, we developed a joined-up PR and digital strategy designed to raise awareness, build authority and support growth.
Our first point of action was to reflect their new messaging on their website. We slightly restructured and re-wrote their full website with SEO optimisation to demonstrate their mission, projects, and people.
We set up a proactive press office, mapped areas of spokesperson expertise, identified speaking opportunities and built relationships with key journalists. Our team drafted and pitched press releases, thought leadership and opinion pieces to position Pulse at the forefront of the sector.
On social, we delivered regular, strategic LinkedIn content, managed community engagement and ensured all digital activity was integrated with the wider press office.
The result is a stronger, clearer Pulse voice, helping shape the conversation around energy storage and stability, and grow the company’s profile as a key player in the UK’s energy transition.
