Total media reach
The challenge
With cause awareness days dominating the charity space in the media, car ving out a space for legacy giving messaging on a wider scale has been tricky for Remember A Charity.
Our approach
We focus on securing drumbeat coverage for Remember A Charity, developing creative ways to inspire and encourage more donors to leave a gift to charity in their Will.
Shifting the approach to quality over quantity, we’ve secured wide reaching, powerful and impactful coverage across national, regional and consumer outlets by:
- Creatively employing new research, topical hooks, and tips and guidance to pitch to media
- Harnessing the power of broadcast to unpack gifts in Wills and reach target audiences where they are
- Employing talent, including Janet Ellis and Johnny Ball, as Remember A Charity ambassadors to talk genuinely and authentically about the importance of gifts in Wills
- Working with Remember’s A Charity’s wonderful members to secure in-depth features highlighting real stories on how gifts in Wills have had an impact on people’s lives
The impact
Through our continued efforts, we’ve secured a stellar spread of meaningful coverage in outlets that reach Remember A Charity’s target audiences – including Mail Online, This is Money, The Times and Sunday Times, Daily Mirror, Daily Express, Daily Record, Prima, Platinum, and countless regional BBC radio stations.
The power of press was really seen when a letter to editor from a reader was shared with Platinum magazine to say thank you for bringing legacy giving to their attention after seeing coverage we secured.
Lucinda Frostick, Director, Remember A Charity said: “Love the team at Stand. Hugely creative. They connect closely with our mission and purpose. The team is engaged and a pleasure to work with.”
