Putting a multi-family office on the map
media briefings with top tier publications, as well as provide topical, future-gazing insights on topics such as the impact of Covid-19 on the investment landscape
pieces of press coverage for Sandaire, from national broadsheets including The Times and Financial Times, to specialist titles including Private Banker International, Citywire Wealth Manager and City Wealth.​
The challenge
With a bold new growth strategy in place, multi-family office Sandaire needed to raise its profile with two critical audiences: high-net-worth individuals (HNWIs) and peers across the private wealth sector. The aim wasn’t blanket visibility, but to become known for what mattered: purpose, philanthropy, and a deep well of expertise.
Our approach
We began by refining Sandaire’s brand narrative and messaging, highlighting its commitment to going beyond profit, and its unique position in a shifting investment landscape. From there, we focused on quality over quantity.
Our media strategy was rooted in relationship-building. We delivered a consistent drumbeat of 1-2-1 briefings with senior journalists, rapid response commentary on economic events, and high-impact thought leadership that reflected the calibre of Sandaire’s team and thinking.
We helped Sandaire define its voice in a crowded market; building credibility, authority, and visibility with the people who matter most.
