Raising the national voice for children with speech and language challenges
audience reached
total media hits
responses from the Department of Education, with 3 discussions of Speech and Language UK in parliament
The challenge
In a year when record numbers of children were facing speech and language challenges, the need for clear, compelling communications had never been greater. Speech and Language UK wanted to boost its visibility, raise the profile of its solutions, and drive forward the change it exists to deliver.
At the same time, the team needed to align communications with organisational strategy, amplify key campaigns, and promote products designed to support schools—without losing sight of the bigger picture. The challenge was to develop a brave, hopeful, and authentic approach that could break through the noise and put speech and language needs on the national agenda.
Our approach
We began by working closely with the team to define a communications strategy grounded in three guiding principles:
Be authentic:Â Centre real voices to unite audiences and build trust
Be brave: Speak truth to power and challenge systemic failures
Be hopeful: Lead with solutions and offer clear ways to act
Over the year, we embedded these principles across everything we delivered, helping to increase cut-through in UK media, sharpen messaging, and position Speech and Language UK as a go-to partner in this space.
We built an always-on press office, reacted quickly to topical issues, and proactively pitched thought leadership and commentary to national media. We created a strong pipeline of real-life case studies and partnered with trusted influencers to humanise the issue. We made sure every piece of content, whether for media, digital or policy audiences, was aligned with the wider strategy and focused on impact.
The result is a stronger, more confident voice for Speech and Language UK that’s making itself heard across media, government and public conversation, and helping to drive the change children need.
