The challenge:

In March 2026, Balance Power merged with Mercia Power Response to form Supernova Power, a new UK-focused battery storage and flexible power platform.

Having worked with Balance Power for several years, we were asked to support the launch, ensuring the announcement landed with impact while raising awareness of the new business among key industry audiences.

Our approach:

With ambitions to deliver 2GW+ of flexible capacity by 2035, Supernova Power’s immediate focus was acquiring projects and growing its development portfolio.

This meant that communications needed to reach developers and industry stakeholders, raising Supernova Power’s profile and signalling it is open for business.

We began by immersing ourselves in the new company’s vision, strategy and long-term growth plans. From there, we developed a targeted media strategy, identifying the right trade, energy and investment publications.

Working closely with Supernova Power and its partners, we:

• Developed compelling media angles to maximise interest in the story
• Drafted and coordinated the launch press release with multiple stakeholders
• Produced a comprehensive Q&A to prepare spokespeople for likely media questions and enable rapid responses
• Proactively pitched the story to key journalists and trade titles
• Managed incoming media enquiries and briefing requests throughout the announcement period

Results:

The launch generated widespread coverage across energy, infrastructure and investment media, helping Supernova Power establish a strong presence in an increasingly competitive market.

The announcement secured 19 pieces of coverage, delivering an estimated combined monthly reach of 1.97 million.

Highlights included:

• Coverage in MarketScreener, a leading market intelligence and deal-tracking publication
• Coverage in Energy Live News, one of the sector’s most influential trade outlets, with a reach of 263,808
• Exposure among not only clean energy developers and industry stakeholders, but also energy and infrastructure investors 

Our proactive media handling and swift responses to journalist enquiries also helped secure additional coverage and briefing opportunities with influential titles including Infrastructure Investor and NPM Europe.

The result was a successful business launch that elevated Supernova Power’s profile, supported its growth ambitions and positioned it strongly for future opportunities.