Communicating Legatum’s mission to create a more prosperous word.
Legatum is a unique private investment firm and philanthropic organisation. We’re partnering with them to facilitate clear communication of their mission: creating a more prosperous world.
APPROACH
Following a rebrand, the Legatum Group, an investment firm with a network of philanthropic funds, was looking for a communications agency that would understand their unique vision and find a way to communicate it externally.
To get under the skin of the organisation, we embarked on a six-week immersion phase. We conducted 14 in depth interviews with key leaders across the organisation, a media, digital and social media audit, and extensive background research, before presenting our findings to the team.
RESULTS
Undertaking the immersion phase ensured that we’d understood the organisation’s mission, and that the communications strategy reflected this.
The insight gathered revealed key themes and topics to focus on in our communications over the next year – all of which resonated with the leadership and employees we presented to.
