pieces of coverage over 24 hours, including 6 national broadcast hits.
BBC regional radio stations picked up the conversation, across a range of other media
The challenge
We led on The Reading Agency’s repositioning activity, recognising that the call to read for pleasure needed to be moved on. Tackling life’s biggest challenges through the proven power of reading was our answer and became the new strapline for the charity.
The approach
We managed the day-to-day press office activity which generated press coverage across broadcast, consumer and national press. We also managed in-bound press office enquiries.
Over 24 hours, we ensured a good news story about best-selling author Jojo Moyes saying The Reading Agency’s Quick Reads scheme was amplified to deliver important fundraising objectives. For World Book Night, we created a story about how we live in a ‘Notification Nation’ because of the constant pressure to keep up with the notifications on our phones. We created a solution in the form of A Chapter A Day, a Reading Agency programme which encourages individuals to pick up a book and read a few pages every day.
