The challenge
Over the next three years, Waltham Forest will receive Government funding for initiatives to create a more integrated community. Our brief was to develop a strategic consumer – facing campaign, communicating the Authority’s plans for these funds and calling on local people to help.
The approach
With so many key stakeholders invested in the campaign, collaboration was essential. We ran workshops to determine vision and narrative and hosted focus groups to road-test messaging, look and feel. Through a tender process, we appointed a designer to create the campaign’s visual identity. We also developed a three-year delivery plan to make it a reality.
The impact
The Our Place campaign was formally launched at a borough event in April 2019. Our careful, consultative and strategic approach resulted in a campaign that the people of Waltham Forest can truly support. Its success will depend on action by the local residents to build an integrated, supportive and safe community. Over a period of six months, our work helped to ensure the borough’s residents felt involved in the campaign and committed to its success
