pieces of press coverage across national, broadcast, regional, consumer, international and trade press
The challenge
Women’s fiction had a reputation that it was by women, for women. To celebrate the Prize’s 25th anniversary, in 2020 we launched #ReadingWomen campaign – a reading challenge encouraging the nation to read all previous Prize winners.
The approach
We communicated the Prize’s distinguished status but also focused on highlighting the role of women’s voices, We launched the Prize’s new charitable status and told an important fundraising story, showcasing Prize’s initiatives around supporting undiscovered writing talent.
We increased Women’s Prize coverage not just in number but also in scope, securing articles beyond traditional literary media and reaching entirely new audiences. These ranged from The Times, The Guardian, BBC News and The Mail, The Sun to Good Housekeeping, Prima, Refinery29 and Times Radio.
Image credits: The Independent
